Search Engine Marketing
Search engine marketing, or SEM, is an Internet marketing technique using paid advertising to show ads in Google search results. Sites can increase their visibility in measurable ways, taking charge of the search engine results pages (SERPs) for better conversions.
In marketing, it can be easy to over or underpay for crucial advertising services. Sometimes what you get works well enough, but you’ll have overshot your budget for something you could have gotten cheaper. Other times, you’ll invest in advertising, and end up wondering why you’re not getting results, before someone explains you put too little money in.
Pay-Per-Click (PPC) advertising gets you neatly around this problem. Using keywords, your website features in a specially-marketed area of the standard search results. The only time you’ll pay for these links in their place of importance is whenever a user clicks on them.