Big Data Analysis
The idea of big data analytics stems back to 50s era business operations when companies discovered they could collect large amounts of data on their clients and use it in their operation. Today, it has applications in literally every corner of digital marketing.
- Clear picture of who’s using your product or service
- Valuable insights into potential marketing
- Shows where you’re going wrong so you can adjust
In business, the more you know, the better you can do. Big data analytics give you the opportunity to gather information from your users, based on the way they interact with your brand. This data gives you the ability to work faster and smarter.
- Brand-specific data.
- Comparative figures for improved business.
- Get a competitive edge, both on your competitors and yourself.
Search Engine Optimization (or SEO) is, by no means, a new marketing technique. If you’re an online business, the chances are you know somebody who’s used it to improve the way their websites perform online.
Still, even so, there’s a good chance you don’t know exactly how the whole process works, or what the real benefits are to you and your business. There’s no shame to this – that’s where the discovery process comes in. Allow us to show you the potential SEO has for your business.
Once you’re in, the real fun can begin. The next step in our SEO process involves us developing an end-to-end strategy for your unique needs. This includes content development, site design and sharing, keyword usage and backlinks, as well as a few other choice optimization techniques to bring out the best in your site.
This is where our SEO starts in earnest for you, and we’re excited to show you a side to your online presence you’ve probably never seen before.
Next is the technical process of optimizing your site for improved online performance. We will edit your site architecture, backlinks, and media usage, as well as a dozen other site technicalities that affect the way your site reflects in search results.
Think of it like replacing the components inside of your car with high-performance parts. This is where the entire machine becomes a better thing – trust us, you’re going to see a difference right from the start.
If site architecture is the body of your website’s car, your content is its paint job. It’s easy to brush it off as unimportant compared to what’s under the hood, but you’re going to think differently once you’ve got to drive around in it all day. We optimize your content for keyword density, while keeping it authentic, natural-sounding, and engaging.
A website is a great opportunity to say something. Why undersell that message with poorly written content?
Of course, all the optimizing in the world doesn’t mean a thing if you can’t tell how much of a difference it’s making to your website’s performance. At Eleven Group, we use a combination of proprietary applications to monitor and report on your website’s traffic, conversions, and overall performance.
With this information at the ready, your company will be able to move forward with more of the same services or change tactics as necessary.